Stories are incredibly powerful. They spark ideas, build communities and start movements.
At its core, all marketing is about telling compelling stories, so storytelling is critical to attracting supporters and donors and inspiring your audience to take action.
At the same time, most organisations are not using storytelling strategically or they are making mistakes which hinder results. Forget what you think effective storytelling is about and gain insights from sector experts on how to craft stories that are proven to grow your impact.
Meet your storytelling experts
Adeline Guerra
Adeline is a Campaigns and Communications Strategist, passionate about social movements and shifting mindsets. She founded Brainhug Creative, a network of creatives to change the way non-profits and social enterprises tell their story and connect with people.
Madina Knight
Madina is a Communications professional with extensive experience in the social good sector. Madina has a passion for working alongside organisations and seeing them grow their impact using smart, cost-effective strategy.
Tara Todras-Whitehill
Tara is an award-winning visual storyteller who is passionate about global game-changers. She is a storytelling consultant, helping NGOs and social-change companies hone their media skills to create exciting and impactful projects.